Case Study: AIRPA
- Used publicly available software lists to build training data
- Tracked relevant paid SEO terms
- Identified a number of adjacent offers
AIRPA is an early stage start up that is looking to build an automation platform for small and micro businesses. Forestreet is providing support for investment discussions by an exhaustive search for current and potential competitors globally.
As the potential customer base here is huge we used publicly available software lists to build training data. There were no direct competitors so relevant paid SEO terms were tracked historically to find companies trying to attract the same audience. This identified a number of adjacent offers that were likely to extend into the target market and one close competitor that had gone out of business.