Leadership Team

With decades of experience, spanning multiple industries, our founders are bringing market discovery and research into the 21st Century.


Mission Statement

Our Mission is to democratize market and innovation discovery. To provide unbiased insights to the world’s markets that ignore marketing spend and spin. We provide tools – analytics rather than analysts – that mean companies can access insights that enable innovation and productivity. We want to challenge an expensive and biased research model that hasn’t changed for decades.

We have a commitment to ensure our approach is always ethical, is accessible to businesses of all sizes and achieves its goals without damage to our social or physical environment. We are committed to being a net-zero business and to promote business practices that respect our environment. We are a B Corp so that we have to live up to these ideals.

Alex Miller

Alex MillerCo-Founder

Alex is one the the UK’s most experienced strategy and operations leaders. He is an expert in the delivery of technology at scale and in highly regulated environments. In his career to the date he has transformed the service experience for millions of consumers and delivered operation efficiencies running into billions of dollars.

David Doyle

David DoyleCo-Founder

David is a board level technology and business leader with 20 years experience of delivering global technology and change programmes.In the last ten years he has focused on the delivery of the most complex analytics solutions for household names in the Fortune 500.

Bryan Johnson

Bryan JohnsonHead of Technology

Previously Bryan was Lead AI Architect for one of the Big Four consultancies. Since graduating from Princeton he has been an analytics and data science innovator for 19 years at Accenture, Capgemini and now with Forestreet.

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